Fit Families is a successful program for families that want to make changes to be healthier. Fit Families targets primarily families of 2-4 year old children enrolled in WIC. Fit Families Coaches empower families to adopt healthy eating and physical activity behaviors. Coaches offer individualized guidance, support, and tools to families every month over a 12-month period.
Messages
Fit Families employs three core messages and one over-arching message. Families start the year by choosing a goal in one of the core areas:
Core messages:
Move More…Watch Less
For families that want kids to engage in active play or physical activity for at least 60 minutes every day and to reduce screen time to two hours or less each day.Make Every Bite Count…More Fruits and Vegetables
For families that want their children to eat the recommended amount of fruits and vegetables each day.Make Every Sip Count…More Healthy Beverages
For families who want to reduce or eliminate the use of sugared beverages.
Over-arching message:
Eat Healthy, Be Active: Your Kids are Watching
Parents can set an extra goal for themselves to be good role models for their children.
How Does It Work?
It’s simple! Your child will be enrolled during an appointment with a Fit Families Coach and can then choose one of the core messages listed above to work on for the year. Each month your Fit Families Coach will contact you via the method you prefer. The best part is you and your child will receive fun, activity-based gifts to assist you in reaching your new health goals.
Newsletters and other materials are available to offer wellness tips, healthy recipes, activities for kids, and more!
Contact Information
SWCAP WIC
Are you ready to join Fit Families?
Contact WIC at 608-935-2326 ext. 204 or [email protected]
Significant Positive Results
Children that have completed Fit Families have shown significant positive results
Eating more fruits and veggies
Drinking less juice and sugar-sweetened drinks
Being more physically active
Watching less TV